Barbie Movie Sparks Demand for Allan Dolls

Michael Cera's portrayal of the long-forgotten Allan doll in the new "Barbie" movie has left a strong impact on fans.

[{"selector":"#anim-7d0b0240-b3c6-4a93-a7ff-8d89d4b4c6df [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(1.4210854715202004e-14%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5639a246-c6ac-4d06-aee2-6728c5edec51","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Fans are now making a fortune by selling their own Allan dolls in response to his newfound popularity.

[{"selector":"#anim-77743d49-8cac-4a1b-9786-e48837a46a9d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(-8.03571447396429%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-81669009-8196-4f4a-a1c0-08a0deb79ffa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Allan's character has become a fan favorite due to his role as an unsung hero in the movie's plot.

[{"selector":"#anim-ed062290-c501-4a04-b3cb-1148c515ee70 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a95a4558-93d3-4f6d-aabc-5c506ff3d5ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Mattel, the company behind Barbie, has not announced plans to re-release the Allan doll despite its rising popularity.

[{"selector":"#anim-dea064a8-43e3-4209-a3ce-064e0a0c0d35 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(6.943997002329507%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-daa3eefd-2119-41a1-ab4b-7d6db4cb5dd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The lack of new Allan dolls from Mattel has caused a surge in their value on the open marketplace.

[{"selector":"#anim-62443b87-5c40-4fa0-8767-ba2f6b0bbc63 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 8.437499393203893%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0eb241f8-59ad-48f0-b803-e855765af777","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Initially, old Allan dolls were listed on eBay for cheap, ranging from $35 to $76.

[{"selector":"#anim-39506b1a-74f3-42c6-bf38-50a53efe0f87 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, -24.375006888046144%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b4c1528d-4c2e-4139-9117-95eaa8b09e96","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] After the movie's successful weekend, prices for Allan dolls have skyrocketed, with most listings now priced at least $150, and some going for $300 and higher.

[{"selector":"#anim-f39c52c1-bf12-47c6-8330-f2233195339f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-38053e9e-c46c-4049-8c3a-27cdfac51dd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] This surge in demand and value is a result of basic economics, as the popularity of the "Barbie" movie has increased interest in the Allan doll.

[{"selector":"#anim-b289811d-2cad-436f-9193-8e7486147f1b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-199f07a5-550e-4ad5-8ebf-be2c9487da1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] While Mattel won't directly benefit from the resale market, private sellers have the opportunity to profit from the movie's success.

[{"selector":"#anim-4daf3834-1d9b-4056-81fa-8b3c8c00134e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-263139ab-562c-4f44-9417-2e4c8ffbad10","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The Allan doll was originally introduced in 1964 as a friend of Ken's but was discontinued a few years later.

[{"selector":"#anim-c8beb042-f322-457c-95f3-feed7505cb6f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1346e7ab-bb85-42dd-8a7a-6575fbbc4c8b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Despite Mattel's decision not to re-release Allan, the character's resurgence has sparked a profitable secondary market for collectors and sellers.