Twitter Blue is a new paid subscription service on the microblogging platform

Blue customers will see 50% fewer ads and increased visibility on the platform

The new function is now available on the 'For You' and 'Following' sections of the site for $11/month

Advertising displayed in profile replies, trending accounts, and events on the Explore page are excluded from the feature

The company has also prioritized rankings in conversations and searches for Blue users

The blue check marks on Twitter for historically verified accounts remain

Legacy Blue users will have a new verified tagline on their profile

The date of verification will be added to the profile of verified accounts

Starting April 15, only verified accounts will be allowed to appear in 'For You' recommendations

According to Twitter CEO Elon Musk, this is to deal with advanced AI bot swarms

Voting in polls will require authentication for the same reason