UFC 291 main event not for the lightweight title, but for the "iconic" BMF belt.

Justin Gaethje eager to compete for the BMF belt against Dustin Poirier on July 29.

Gaethje sees the belt as significant for building a legacy and gaining recognition.

Only Nate Diaz and Jorge Masvidal have fought for the BMF belt, created for them.

The upcoming fight is a rematch between Dustin and Justin; Dustin won the first match in 2018.

Gaethje views the first fight as part of his journey but not a major factor in his current game plan.

Gaethje and Poirier are ranked #3 and #2, respectively, in the lightweight division.

The winner of their fight could potentially face the winner of Makhachev vs. Oliveira for the title.

Makhachev and Oliveira are fighting at UFC 294 on October 21.

Gaethje not overly concerned about title implications right now; focused on the upcoming bout.

The ultimate question to be answered: Who is the baddest mother f***er?